There are two:

- whatever you post won’t be deleted nor managed of a community of “fact checkers”

- you can get paid in zaps. And you can pay someone in zaps.

Both are related to privacy and freedom. This doesn’t compute to average people because people are born and naturally slaves. This was said by Greek philosopher thousands of years ago and it still holds.

How about:

You can curate your own feed. You can make it so you ONLY see content from accounts you choose. No suggested posts, no suggested follows cluttering your feed. Don't want to see any posts containing word 'xxxxx' you can set your feed to block all posts containg that word

NO TARGETED ADS- again, when you scroll through your feed you won't be bombarded by things you don't want to see, including ads

NO ALGORITHM/ DOOM SCROLLING- because you only see the posts you want to see, and they are in chronological order, when you scroll, you will eventually get to posts you've already seen and.... just stop

So actually you can change most of that depending on your settings/ client, but the point is you get the option