It's not a party without music and stans though.

Capitalism calls the shots. It's about supply and demand.

Whatever form currency or products you're working with, it's the same principles. If enough people demand change, someone will supply it.

In politics, emotions are part the currency. The products are generally lies and personas.

We want you to buy into this lie with your emotions, and in exchange for your sadness and rage we will present you with a tailored character.

The more popular you become, the higher your perceived value becomes. Which means you, as a product in demand, can get more emotions from more people. The stans are like $100 bills, they're the same size and shape as the other bills, but they have more value... or (for the analogy) they have stronger emotions and have the power to make others look at their emotions and feel it too, maybe not as strongly but at least $5 worth of emotions.

If Beyoncé and Taylor came out with an endorsement, it's like lending kamala hundreds of thousands of those $100 bills so she looks like she has even more value. Which ultimately makes even more people want to buy in.

Plus, the stans will be happy to give free labor to push the agenda.

Idk if that makes sense to you, but that's one way I look at it.