The biggest challenge for newbies (like my wife) is the thought of saving 24 words. As there is no reset password available. She loses passwords like they are toenail clippings !

That said she has never lost her phone, or cards, or earrings.

So i put it to you that the biggest challenge is still wallets… Wallets that do 2 of 3 collaboratively where the phone is a key and so is maybe a smart watch or a tapsigner, and the 3rd can be reset. No 24 words, no $120 / year… lightning capable also