You’ve got it backwards. Swan is a marketing funnel for Bitcoin.

Cory is a talent scout for Bitcoin.

I doubt swan makes much profit, this is a war for attention. Cash App, Saylor, Swan, Bitcoin Magazine etc - they are all in the trenches fighting against Ashton Kutcher, Balajis, Coinbase, Binance etc.

Swan is influencing influencers and high networths towards the ethical rational choice, being strategic and cutting through the crypto grift.

I do agree though that Swan gives too many midwit maxis a platform on Twitter =P