Storj was trying to do this, but they chose to create their own “governance token”. Which they then tried to portend as a proxy for ownership of the company…. And I think that was the downfall. Lightning #BTC is more respected, liquid and honest. Separate the VC from the money.
So like storj, get “distributed nodes” to compete for a share of the lightning/on chain receipts.
So the more popular a service is, the more receipts it gets and the more the hardware/network gets paid out. So nodes will gravitate towards a need. Very free market…