Custom Costumes, Borrowed Charisma

Burberry, despite its clever campaigns, has seen a 6% drop in sales and has fallen from the FTSE 100 index. Other brands, like Roberto Cavalli and Christian Louboutin, are also struggling to stay relevant. The article argues that borrowed fame from celebrities is not enough to guarantee cultural relevance and that brands need to build their own narratives and identities.

Why Dressing Pop Stars Isn’t Enough To Build Cultural Relevance

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