What’s really stopping people from adopting bitcoin?

“It’s for criminals.” “It’s bad for the environment.” “It’s too complicated.”

These are the reasons you might expect.

But after asking 25,000 people in 25 countries, the most common answers told a different story:

- For former owners: 42% sold to make a profit

- For those who never owned: 37% aren’t interested

- Other top barriers: security concerns and financial constraints (26% each)

- Environmental concerns? Just 5%.

- Better alternatives? 3%.

These findings suggest that adoption challenges are less about rejection—and more about opportunity.

- Lower friction where we can.

- Support solutions where people can’t act alone.

- Revisit barriers people think they can’t overcome.

Because inclusion starts with listening.