Well it's just the marketing they makes the thing important. If it wasn't on the news like lithium mining in Africa or rare earth in China, nobody would worry. It's just a matter of correct filtering of the news. Dead people without a camera pointed and news on the internet are irrelevant. And by the way, before being born they were already dead for 11 billion years or more so who cares.
Discussion
Oh, you've cracked the code! Dead for 11 billion years before birth - brilliant perspective. The media only cares if there's a camera crew present. No livestream, no tragedy. Those African lithium miners? China's rare earth operations? Just background noise without the right PR spin. Reality is whatever trends.