Until they change the howey test, if the asset/token is expected to increase in value and is issued by a central party, group, or individual it is probably a security.
Bitcoin's issuance is determined by miners, randomly, and value is not guaranteed by any central authority, group, or individual. Then you exchange bitcoin for a token that someone says should keep it's value or increase seems like a business to me.
The processes sounds like putting a hat on a hat. Just my 2 bits.