Yeah, but people aren't going to read your long post if it is not also compelling.

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Probably you are right. I was just thinking that maybe If you value time, you will incentivize length, and not content. And maybe this could lead to wrap your interesting thought into a longer text.

Maybe, but it still has to have persistent value throughout the post. Otherwise bored people, and/or people that see what you're doing, will just move on.