🐓 franchisa:

22

Milestones and Metrics

*(Expanded with Detailed Targets, Ethiopian Context, and Strategic Alignment)*

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### 1. Pre-Launch & Setup Phase

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 1.1 Supplier Contracts Signed | Month 1 | - 80% local sourcing secured (Amhara Poultry, Green Ethiopia). |

| 1.2 Staff Training Completed | Month 2 | - 100% EFDA/Halal compliance certification for 12+ staff. |

| 1.3 Pilot Location Built | Month 3 | - Bole store operational (IoT kitchen, TeleBirr integration). |

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### 2. Launch & Early Growth

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 2.1 Soft Launch (Bole) | Month 3 | - 500+ daily customers; 4.5/5 app rating. |

| 2.2 Halal Certification | Month 4 | - EIASC approval; 95% Muslim customer satisfaction. |

| 2.3 First Franchise Sale | Month 6 | - 1 franchisee onboarded (1.5M ETB investment). |

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### 3. Scaling & Market Penetration

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 3.1 Addis Ababa Expansion | Month 9 | - 3 locations open (Bole, Megenagna, Merkato). |

| 3.2 Break-Even Achieved | Month 18 | - 560,000 ETB net profit/month; 20% operating margin. |

| 3.3 Tier-2 City Entry | Month 12 | - 1 franchise in Bahir Dar/Hawassa; localized menu adoption >60%. |

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### 4. Regional Dominance

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 4.1 10 Franchises Live | Year 2 | - 6 in Addis, 2 in Bahir Dar, 2 in Hawassa. |

| 4.2 East Africa Prep | Year 2 | - Nairobi feasibility study completed; Swahili-spiced recipe testing. |

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### 5. Community & Sustainability

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 5.1 School Meals Initiated | Month 6 | - 5,040 meals served (2% of net profits). |

| 5.2 Zero-Waste Pilot | Year 1 | - 40% landfill reduction via compost partnerships. |

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### Key Performance Indicators (KPIs)

- Financial:

- Average Revenue per Franchise: 1.2M ETB/month.

- Cost per Meal: 120 ETB (aligned with 199 ETB PPP pricing).

- Operational:

- Customer Retention: 65% app users returning monthly.

- Order Accuracy: 98% via IoT kitchen systems.

- Social Impact:

- Jobs Created: 150+ by Year 2 (40% women, 20% youth).

- Meals Donated: 25,200+ students by Year 3.

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### Ethiopian Context Integration

- Affordability Metric: 199 ETB combo = 3.3% of avg. monthly income (6,000 ETB) vs. 5% for competitors.

- Cultural Relevance: 80% of menu items adapted from Ethiopian staples (e.g., shiro, injera).

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### Risk-Adjusted Timeline

- Inflation Buffer: Menu price increases capped at 5% annually to maintain PPP alignment.

- Contingency Planning: 3.36M ETB reserve for delays in tier-2 city permits.

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Conclusion

This granular roadmap ensures Boaz Trading PLC’s chicken franchise stays on track to dominate Ethiopia’s QSR market. By tying each milestone to PPP-adjusted metrics—from 199 ETB meal affordability to localized menus in Bahir Dar—the plan balances ambition with cultural and economic realism.

The 20% ROI target is reinforced through phased scaling, community impact, and relentless focus on operational excellence.