I think i just thought about my favourite explanation (for now) of what is bitcoin is. I imagine the following scenario between two friends, Bitcoiner and Nocoiner.
BTC : Hey man, check this project out
Nocoin : What Project?
BTC : Bitcoin.
Nocoin : Whats it all about?
BTC : Imagine that we all decide to store a database of who owns what. Imagine that we do this in a really legit way. Imagine that we store a copy of that same database in many milions of computers all over the world in a decentralised manner.
Nocoin : Is that what bitcoin is?
BTC : Much Much Much more more than that. But thats a good place to start.