Nostr adoption is like Bitcoin adoption. Most people don't know they need it until they are directly impacted by a problem they both solve.

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"People" in general perhaps, but the heuristic of " Follow the Liberty" leads to early adopters who see the need ahead of time.

Can you define the ‘need’ in more detail, pls?

If my bank account is frozen I need Bitcoin. If my capability to communicate is taken away I need Nostr.