The story is widely misreported.

They are levying fees against automated bulk messaging platforms (sms spammers, basically)

This is not a free speech thing. It’s a pay-to-spam in bulk thing.

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The SMS spam is indeed out of control.

Good morning. Calling me a spammer when silent is embarrassing.

πŸ˜‚

This is how I now understand it after reading it a few times. They’re business-to-business fines for platform abuse. But it should still be a cautionary message to everyone that large companies can and will silence you if they see a reason to.