How Asian consumers are driving a revolution in healthier food choices
Asia’s rising middle classes are not just fuelling economic growth – they’re reshaping consumption itself. Nowhere is this transformation more visible than in the region’s embrace of healthier eating. From Hong Kong to Jakarta, a new generation of consumers is driving a quiet revolution in food choices. But is this a more lasting realignment of preferences or merely a pandemic-fuelled detour?
Market research suggests consumer attention on health will grow. China’s healthcare-related consumer...
