Now TV Secures Exclusive Rights to Broadcast UEFA Euro 2024 in Hong Kong
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Hong Kong's leading pay-TV operator, Now TV, has secured exclusive rights to broadcast the 2024 edition of the UEFA European Championships soccer tournament. Now TV will provide live coverage for all 51 games from Euro 2024, which is scheduled between June 14 and July 14. This continues a long-standing tradition as HKT and its parent company PCCW have held European Championships rights in Hong Kong since the tournament's 2008 edition. The matches will be available via a Now TV set-top box or through the mobile app. Now TV launched an OTT streaming app earlier this year as an alternative to its traditional set-top box. The exclusive deal between Now TV and UEFA expands the reach of European football championships across Asia. CAA Eleven serves as UEFA's main sales agent for media rights. Th...
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