Yeah, I am all for trying to get the base units to be standard, I just don't think you can rename it "bitcoin". You don't have to use sats as the name. We tried mBTC and intermediary units that never caught on. If branding is the problem then call it something with the name "bitcoin" in it. microbitcoin and macrobitcoin...idk, I prefer sats but I guess that's too much to ask.
Discussion
Yeah I guess it would be unusual. It would be like renaming cents as dollars and that being the only denomination. I think there’s definitely utility in having at least two denominations, it helps in accounting, pricing and speech.
Perhaps we could peg the price of one bitcoin to the price of a cup of coffee in the developed world and make a sat 100th of that and a microSat a further 100th for micro transactions.