A Costa Rican supermarket owner successfully defended his right to use the name 'Super Mario' against Nintendo in a trademark dispute. The victory hinged on the store's registration for basic food products, a category not covered by Nintendo's existing trademarks, demonstrating how small businesses can effectively protect their interests against large corporations.
https://ticotimes.net/2025/01/30/david-vs-goliath-costa-rican-super-mario-defeats-nintendo-in-court
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