Threat models matter.

When a platform/service/app tells you they are “private” or “secure” always ask “from whom?”

Criminals, domestic abusers, law enforcement, data brokers, and intelligence agencies are all different attackers with very different capabilities.

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Discussion

IMO "privacy" has become a mostly meaningless marketing term when coming from a company trying to sell a product. At best it means the company jealously hoards your data.