retail normies were never going to buy bitcoin for these prices, unit bias is too powerful over the NPC mind ("if I can't have 1 it's not worth it"). that's why they created ETFs - to bridge the gap from BTC to sats

eventually everyone will be using sats without knowing how they got there, like with all technological shifts

in the meanwhile, bitcoin got some more leeway to improve self custody - tools, payments infra, scale, protocol improvements. the ETFs help to cover up the current embarrassment