If someone is not willing to pay for something, then it has no value to them. That is literally how value is measured: cost. It doesn't have to be monetary, but if it's "nothing", then that item is viewed as worthless.

The air you breathe has almost infinite value, because if someone tried to cut off your air supply, you would pay _anything_ to get more air.

Most of the notes you look at on here, and the software you use on here, have no value to you. You would not pay _anything_ to continue to have access to them. In fact, you might even pay _something_ to never see them or hear of them, again.

Until we acknowledge this point, Nostr will never have a viable monetization model because we are denying basic market theory. Product quality matters. Signal concentration matters. Exclusivity matters.