The serial entrepreneur behind Merit, Versed, and Cameron Diaz’s Avaline found repeat success by targeting the ‘xennial’ female shopper

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The 'xennial' influences purchasing decisions for her older parents and her Gen Z daughter.

https://fortune.com/2024/10/07/the-serial-entrepreneur-behind-merit-versed-and-cameron-diazs-avaline-found-repeat-success-by-targeting-the-xennial-female-shopper/