I had trouble descibing to my buddy, why an ordinary instagram user should start using nostr. My buddy doesn't know anything about botcoin or decentralization really so I figured nostr might be a good entry point for him.

He couldn’t see a reason to maje the transition and I couldnt tug at his hear strings by appealing to the things we "bitcoiners" tend to use as rally cries.

How would you appeal to your average joe? What is the why that matters to them?