ha, i should’ve finished the article before commenting, i see he calls it that like a million times šŸ˜†

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I’m just glad you’re excited about #zapvertising āš”ļø

i was noticing another feature of ā€œzapvertisingā€ is that you can’t be certain exactly how it will show up in which clients

this prevents big brand/agency optimization/homogenization of zapvertising and keeps it more wild