🚨SPOILER ALERT - BLACK MIRROR Season 6🚨

“Uh, why “awful”? Why is it all so negative?

Yeah. No, that’s a great question, Fatima. Um, we did try more affirmative content in the test cell, but we found that, um, our subjects just didn’t buy it. It didn’t chime with their neurotic view of themselves. What we found instead was when we focused on their more weak or selfish or craven moments, it confirmed their innermost fears and put them in a state of mesmerized horror. Which really drives engagement. They literally can’t look away.”

- Black Mirror: Joan Is Aweful