Often, engineers are easy targets. Disconnected from the wider public, socially awkward, good suspense of disbelief, smart and detail oriented. You can’t tell people what to think, but you can tell them what to think about. Get them to try to solve a problem - framed from the intended angle. The solution for „how“ can justify a position. „How can we make distribution x more accessible for democratic y? … Oh, that is a great idea!“