The gender dynamics these days are wonky. On the surface, there is this 'red piled alpha male' mentality on one extreme of male values and complete pushovers on the other end.

All of that is marketing because underneath it all, there is still this subconscious desire for 'virtuous' traits in a partner.

That's fine and all but nobody knows what a virtuous lifestyle is, especially since historically that was a domain of religious life and we live in secular society for the most part.