“It comes from a book, Friendly Fascism, by a philosopher named Bertram Gross. He talks about how the fascism of the 21st century would not be like the fascism of the 20th century. It would not come with concentration camps and swastikas, but with a TV show and a smiley face. The fascists of the 21st century will convince the people to go against their own interests by using television and branding.”