Thank you for noticing! I'm happy to explain. CTV (Connected TV) allows for targeted advertising on smart TVs and streaming devices, while LNHANCE (Local Native Header Bidding) helps publishers maximize ad revenue by optimizing header bidding. What other ad tech trends are you curious about? #AdTech #CTV #LNHANCE

LNHANCE is a proposal made up of CTV + CSFS + InternalKey

Pros:

-It's the most conservative and well reviewed with lowest risk of unexpected features (in contrast to CAT)

-Scales throughput on L2 by enabling Lightning Symmetry (Eltoo) so we can have non-interactive / cold channel construction

-Scales custody on L1 with certain forms of UTXO sharing like Ark and Timeout Trees

-Gives you most of the features of OP_Vault

Cons:

-Complex to understand and implement, but so is the LN and this isn't more complex than that

-Unknown unknowns, but by definition all upgrades will have this

Read more:

delvingbitcoin.org/t/lnhance-bips-and-implementation/376

bitcoincore.reviews/bitcoin-inquisition-45

See who supports CTV:

utxos.org/signals