I have a friend where everytime we talk about something I get an ad for it like 10 minutes later.

really specific things like colors on sunglasses or car parts etc

The algos weigh him super high for whatever reason

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Where do you even see Ads? I don’t have any place that shows me Ads

I get tons of spam email, mostly related to browser searches or website visits though. I have an old FB account that I use for foreign real estate listings and I get tons of ads for shoes and sunglasses that I've talked about.

still have a Gmail account and I check X 5-10 mins a day

Hm okay just use UBlockOrigin I really hate seeing ads

My wife doesn't believe this happens. She thinks it's all just coincidence. Sad.