Sounds like a common theme: the demographics consist of laser eye bitcoin maxis who are extremely monothematic.
Maybe pushing for zaps that early on was not the best move.
Building topical communities and making them discoverable might help.
Hate to be a broken record but nostr communities are the answer!
nostr:nevent1qqsg3n30mes4xg8fe258r2walxvux4e36y7963zzgtc094vz4andmycpz9mhxue69uhkummnw3ezuamfdejj7q3q6r0tl8a39hhcrapa03559xahsjqj4s0y6t2n5gpdk64v06jtgekqxpqqqqqqzut5j07
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Repeat or die, essentially