Not entirely joking, but there is an ancient and global industry that keeps getting booted off ego owned social media and is largely banned from mainstream cash apps etc . Once they realise that an uncensorable platform exists where people can pay direct outside the financial system, they will, well, plus side, "drive adoption of Nostr and LN like wildfire" but also present a requirement for improved and easy to use curation tools so that people not interested, don't see. Heads up to the Devs :-)