91% of the world’s population still lacks reliable cell service in remote areas. SpaceX’s Direct-to-Cell (DTC) service creates a flywheel of growth.

1-Low Earth orbit satellites deliver LTE/4G to standard smartphones.

2-Global coverage opens new markets in remote regions.

3-Satisfied customers spread the word, increasing demand.

4-More customers lead to more satellites, improving service and reducing costs.

The flywheel accelerates: more coverage means more demand, and more demand means better service. SpaceX’s genius? They’re embracing initial losses to dominate the telecom market.

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