"Is it the sell out factor of “here is some money, now you do as i say”?" People may operate like that but it doesn't scale when the money is scarce.

Monetary energy being transferred creates a more truthful world. No way around it, bc, incentives. You can't just arbitrarily waste or design a bot to "like" everything or you quickly run out and have to come up with a new plan.

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Exaclty, hence why im struggling to see why it would: “possibly eroding trust”

Exactly, not monetising content directly leads to a Pied Piper or Jim Crammer effect. Someone else pays for the content and you become the product.