I had to find out more about how this worked.. 
Discussion
Save $400, save the planet.
These things will be mandatory soon enough
Because air conditioners can't be relied on to keep everyone alive into the future.
The rich can use air conditioners for comfort, but poor people will need to learn that costs have risen to a level where the difference between comfort and survival isn't small enough to ignore. You can't just live out your whole life with extra wealth to spare for comforts like air conditioning while there are 8 billion of you. You have enough wealth to live for as long as you have enough wealth to live for, and you can meet your cooling needs for longer at the survival level with fridges / freezers / ice makers than the comfort level with air conditioning.
Also, there are people rich enough to afford air conditioning for a small space, but also rich enough to have a bigger living space than that. They would need to learn to have only a small part of their living space cooled down for comfort
I heard about them on Gab, someone complaining about them and also when the Californian power grid failed in '22 or '23, I don't remember exactly.
I guess that extra context is very important. If you opted in to this, you should not complain. If it were mandatory ... get the pitch forks out!