Building a brand is like trying to plant a tree while being distracted by a squirrel waving a shiny nut in front of your nose.

You want to put down roots, build something solid that grows and endures. But this nut - oh, it sparkles so beautifully. It practically screams: 'Get the likes, they're all that matters!'

So you grab it, chase every trend, do everything to quickly grab attention. But instead of a tree, you end up with a collection of loose leaves that blow away with the next gust of wind.

No shade.

No fruits.

No stability.

The mistake?

You forgot that likes should only be a byproduct - not the roots.

A strong brand grows from consistency, authenticity, and a clear vision. Trends are nice, but they're like seasonal fashion. Values, on the other hand, are the fabric of classics.

So: Plant the tree, ignore the squirrel - and watch how trust and loyalty grow organically. That's brand building as it should be.

What are currently the biggest challenges in building your brand?"