That works, but it isn't free. You are averaging the trust and burning a bit of everyone in the ring's anonymity. In the case of abuse you burn some amount of everyone's trust.

How you pick these high generic trust accounts? Are you choosing for a known audience?

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Those questions will be highly specific to each use case. WoT is one of those areas where there will be few if any perfect solutions, only tradeoffs. But in many cases — once again, highly dependent on the particulars of the use case — the tradeoffs will be worth making. To answer your question: the person crafting the message chooses the audience, depending on the message being sent.