Today we think of a brand as a logo or as reputation. But it's more - it's certification too.

Back in the 1900s when cereal was invented, the top brands like Kraft/Hershey's/Post Cereal were trusted for their safety - that they won't poison you.

Stabilized starch being a new invention, it was important for people to be able to trust the brand.

In other words - branding is trust.

Similar branding can be observed in history - the reason we had coinage and bills stamped by the government was so that they can be certified.

The Florentine Florin was perhaps the strongest brand of gold coins in history as it was never devalued for 300 years straight.

In that sense, the Bitcoin brand is incredibly strong.

It is built out of code and cryptography so that you can reliably trust that it's going to do what it does every time - a hyper-sanitary ledger with no room for human error in it.

Further, it is superior to conventional brands because it doesn't have a single owner - a bad CEO can't come and ruin the brand!

Most of all - despite its perfect track record - you don't need to trust, you can verify.

-- an excerpt from the Saylor Series Episode 2 - the Rise of Man through the Dark and Steel Ages, its 2-minute version can be found here https://www.2minutebitcoin.org/blog/saylor-series-episode-2-the-rise-of-man-through-the-dark-and-steel-ages-robert-breedlove