As World Cup breaks records, Adidas, Nike navigate bumps in retail demand
LONDON/AUCKLAND : The unpredictability of the Women's World Cup, with the U.S. knocked out early and a first-time champion assured, is forcing major global marketers such as Adidas and Nike to move fast to adapt to shoppers' quick shifts in preferences and demand. The tournament in Australia and New Zealand promises to be among the most popular standalone women's sporting events ever held, with…