0.01 btc = 10,000.00 bits ✔
0.01 btc = 1,000,000 sats ❌
Marketing wise, "bits" is approachable.
Think normie.
1. Brand familiarity. BITcoin, BITs. Easier correlation.
2. Decimal placement, familiarity with currency denomination.
3. Human readable, human approachable. Meet people where they're at.
"I'll pay you one dollar" vs "I'll pay you one hundred pennies."
$1.00 / 100¢
"I'll pay you one bit," v "I'll pay you one hundred sats."
1.00 bit / 100 sats