Well for me personally the incentive is currently that I ensure that I have a backup of all my own notes and replies. Otherwise they might disappear.

It is like with every technology - you need personally time to master it and when we talk on a society level it is the same, but much slower. Even nowadays most of the people did not understand the dependencies which they have on large corporations - until their data is gone.

Incentive comes when their is a need to, but obviously the tools need to be available at this time.

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You’re right. I hadn’t thought of it that way. To secure your own data would be valuable. I guess it’s a bit like bitcoin. No one needs bitcoin until they do.