Talk about brand public image among young people.

Talk about the need for governments to respect everybody's property rights regardless of religion.

Talk about the enormous not-very-hidden costs of war to the non-Defence sectors of the economy, especially the diversion of spending money from their products to buy bombs and bullets in other lands.

Honestly, talking to procurement staff in large organisations could do far more for BDS than any politician :-p

The only procurement officer I know personally is already on board

When the evil is all encompassing it is seen as silly. It is this way in every system. The cultural marxists understood it best. This is not to say the capitalist can't be taught it, is understood and dismissed.