I don’t think there are actual “flat-earthers” or personalities that believe the Earth is flat. They’re literally acting like it for clout online. They know that being stupid sells on social media.
Discussion
They wrote Peter Schiff's playbook for him
I think you are close but it's specifically designed to sort out where the leaks come from. Certain tags, flags and information obfuscation tactics.
Also where the genuine critical thinkers are and where the next op patsy will come from.