I think he is great at releasing physical product and is at least trying to have fun failing at digital product. I think he likes to giggle at or play with naughty or edgy ideas, but has this nasty tendency to double down when the media pretends to be deeply offended by it.
Discussion
I think a #mainvolume issued license is required to think. I think I am European, Swedish in fact. I think I am created by Sina for #mainvolume