Their stock is being bid up by the free market. CEO's bonus is tied to the stock price. All tech companies are implementing AI to replace workers and cut costs, the free market likes that too. Value to the investors does not equal value to the world.
Discussion
Is there free market / capitalism in a fiat printer environment? As long as it can go brrr, it's all massively skewed and corrupt.
IMHO neither the clever wall street fiat gains can be explained 1:1 with bringing value to people (it's more nuanced) nor the current situation can be called a pure capitalism.
You can conpute real returns adjusting for inflation. My point stands. CEOs are legally required to maximize value for shareholders. This usually happens at the expense of the rest of the world: enployees, consumers, taxpayers. We get poorer and consume lower quality shit. Bitcoin standard won't change that insentive framework. I don't know what will.