Interesting. It occured to me too. I wouldn't count on any deus ex machina, simply because I'm hard pessimist on doing business (translate to "rarely shocked by the outcome".)

Imho devs could use some marketing applied on their work. I've been saying it recently, the sales are not dirty word, it's absolutely necessary to create a layer of fluff between a creator and his buyers. Otherwise they'll go nuts, it's not their job to deal with all that numbers/adverts/client care crap around the core value.