If you don't pay for it: you are the product.

I got tired of skipping the first 1-5 Google Search results, dozens of times per day. So I now pay for my search engine (@KagiHQ) and don't have to worry about these gray or dark patterns.

Google will never change this FWIW.

Source: x.com/GergelyOrosz/status/1850880861933089127