You got examples in mind?

Perfect custom designs take time and work, and it's risky to invest into them without some initial idea validation.

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Yeah its not something ai will figure out by its own for a fortune 500. But for a mom and pop shop sure you can use midjourney.

I see. I'd say that fortune 500 got the growth disease, wide portfolio of products, placing innovative bets everywhere, buying out smaller competitors, but they don't focus and perfect their core craft.

It's a safe bet that any company with 10k+ employees has a mediocre UI at best.

I've always seen pressure on delivering measurable wins, not delivering delightful experiences / value.

About UX vs Brand, well there is alot of creative talent that is being sacrificed for academics who has no clue about great craftsmanship.

Validation is crucial but do you want the person doing the validation to also come up with the outside the box creative concept?