When I first joined, I thought it would serve the purpose of avoiding sharing long npubs (scary to many people) so not really verifying anything, more helping searching and sharing identities.
Side note on NIP-58 badges, which I thought were kind of useless. Some people are starting to use them to manage communities, as one can quickly follow all the people having a badge.
Would be nice to have a way of seeing people badges in damus at some point, mostly with the intent of a one click follow all option.