It's cool tech & it's fun to be temporarily immersed in a fantasy.
When you wear these goggles, you disconnect from your family & meatspace friends. It is no substitute for a meatspace connection.
It will allow many people to momentarily forget that they are scared, sad & lonely. It will allow them to escape - to go back to sleep. This is what many want right now.
Spending 13 million sats on a toy is also going to sound insane in a couple of years. Like buying a tungsten cube 😅